AWAKEN THE NIGHT

Immerse yourself in the enchanting world of Al-Jowaher. Our concept nightclub celebrates the spirit of movement, music, and love, creating a soul-healing experience for all. Imagine stepping into “Al-Jowaher” (The Jewel), where ancient Arabian legends come to life in a modern, luxurious setting. This multi-themed nightclub and dining experience is more than just an evening out—it’s a journey through time, where the mystique of desert caravans, opulent palaces, and hidden oases meld with the pulse of modern nightlife.

 

Nestled in the breathtaking mountains, “Al-Jowaher” is a glittering gem in a land where the future meets the echoes of a storied past. Aligned with NEOM’s vision of innovation, luxury, and tourism, our dream is to craft one of the world’s most beautiful and sought-after nightlife destinations, where every moment is an adventure, and every corner tells a tale.

 

Al-Jowaher (The Jewel) draws its magic from the timeless enchantment of One Thousand and One Nights, weaving a rich tapestry of Middle Eastern wonders that awakens the imagination. As guests step into this mesmerizing realm, they embark on a journey through worlds inspired by the splendor of kings and sultans, the mystique of desert nomads, and the allure of voyages into the unknown. Hidden oases whisper of serenity, while untold desert quests beckon adventurers to explore the unknown. Each section of Al-Jowaher is a gateway to a new, exotic world—where opulence, intrigue, and adventure await at every turn, inviting visitors to lose themselves in the spellbinding charm of an Arabian night.

 

​"IF YOU BUILD IT, THEY WILL COME"